We had a fantastic time launching our exciting new brand and product packaging at lunch!, the food-to-go show, on 24th and 25th September.
Director Trevor Stroud, and the Cranberry team were all on stand M548, spreading the word and the samples around London’s Business Design Centre. It was wonderful to meet so many new faces, and catch up with some old ones. And it was more exciting still to witness your reaction to our revamped brand and delicious samples.
Beautiful branding for perfectly pre-packed products
Our new brand is designed to reflect our love of creativity, tradition and quality, when it comes to sourcing sensational ingredients, preparing them meticulously and delivering them to you. So we’re excited and delighted that you liked it! In fact, you rated it at an average of 8 out of 10, with 33% saying it was excellent.
As those who visited us at this year’s will know, it isn’t just our brand that’s had a revamp. We’re also pre-packaging six bestselling products in our Classic range, and creating four new delicious mixtures for our Gourmet range.
The new packaging is both aesthetically pleasing and easy to use, with the zipper and tear notch making it ideal for your busy customers to eat on-the-go or store to enjoy later. What’s more, the semi-opaque front showcases the product and offers huge on-shelf impact.
As a result, it’s even simpler for you to deliver deliciousness in the form of our snacks to your customers.
Sensational snack samples caused a stir
Our resident development chef, the Nut Expert, has been hard at work. From tantalising Smoky Almonds & Corn to decadent White Chocolate Raspberries, we think he’s done an incredible job creating the four new flavour combinations for our Gourmet range of pre-packed products.
And we’re delighted to report that you agree! At lunch!, you ranked the taste and quality of our products at a huge 8.5 out of 10. And the impressive stats don’t stop there.
You also think we’ve got it right when it comes to our product range and flavours, which you rated at 8 out of 10, with 78% of you saying that you’d recommend our snacks to friends and family.
All in all, we had an incredibly exciting time over the two days at the show.
As Trevor Stroud said, ‘There’s nothing like a charismatic, imaginative and healthy snack to transform your day. With stand-out on-shelf impact and impressive ergonomics, our new brand and packaging offers a real opportunity for retailers to deliver deliciousness to their customers.’